You can’t switch off war!

You can’t switch off war!

An impressive well done and strong ad campaign for Amnesty International by Ogilvy Frankfurt under the slogan “You can’t switch off war!”. It’s about how we all have become much too used to images of war and violence. It is a reminder that the horror that flickers over our screens day after day after day is a bloody, deadly reality for the people in those countries. When we have enough of it, all it takes is one click, one tap on our remote. For the people out there, there is no escape.

That is our simple message: “You can switch it off. They can’t.” That’s how we want to make people see the atrocities no longer through their media veil, but in a more acute way: as real suffering that we have to act against right now – by supporting the work of Amnesty International.

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Founder of Paranoias, I was born in the island of São Miguel, Azores. I'm a web developer/designer at Waka WebStudio and I'm passionate about design, technology and photography. Find me on Facebook or Instagram or check my photography work at my website or Facebook.