Second Life Toys Campaign for Organ Donation

Second Life Toys Campaign for Organ Donation

To bring awareness to organ donation in Japan, the creative agency Dentsu created this incredible smart and visually beautiful campaign by giving a second life to broken toys by replacing the missing parts.

Second Life Toys: Toy transplants
Advertising Agency: Dentsu, Tokyo, Japan
Executive Creative Director: Yasuharu Sasaki
Creative Directors: Akira Suzuki, Togo Kida
Art Director: Taiki Kawase
Copywriter: Kenta Isobe
Producers: Satoshi Kuno, Hayato Satomi, Ikuko Hirata
Plush Toy Artist: Momo Kanal
Designers: Masami Odawara, Yuki Demura, Aoi Ohara
Producers: Shungo Kanazawa, Yotaro Takahashi
Web Director: Takagi Kengo
Web Producer: Sayoko Utamaro
PR Planner: Yohei Nemoto
Movie Director: Seiji Kofune
Published: May 2016

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Founder of Paranoias, I was born in the island of São Miguel, Azores. I’m a web developer/designer at Waka WebStudio and I’m passionate about design, technology and photography. Find me on Facebook or Instagram or check my photography work at my website or Facebook.